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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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6 Amazing Tips for Asking for Donations with Emails

Qgiv

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! With email, you can send numerous donation asks out with the click of a button. Take a look at these top six best practices for asking for donations with emails.

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Quick Guide to Effective Donor Segmentation for Nonprofits 

Qgiv

By engaging your donors with tailored messaging, you’ll inspire your donors to retain their support and continue to donate to your mission. Donor segments allow you to craft messages based on your donors’ patterns of giving while creating opportunities to connect with your supporters outside of donations.

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8 Tips for GivingTuesday Social Media Posts

CauseVox

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. Our 2023 Giving Study shows that real-life stories increase the likelihood of a charitable donation and spur donors to take action.

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

Create an Auction Item Description Template Just as you would create templates for donation requests , you should also create templates for your auction item descriptions. Incorporate your organization’s logo, brand colors, and typography into your auction description template to create a consistent and professional look.

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TREND SPOTLIGHT: Small Donors Are Giving Big

Greater Giving

The recent surge in small, individual donations may shape the future of nonprofit fundraising. GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years, when overall charitable donations by individuals actually decreased. Embrace small donations!

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Year End Giving: The Step-by-Step Guide For Nonprofits

GiveSmart

This guide will show you how to create a year-end fundraising campaign that will effectively reach the hearts and wallets of donors during this spike in end-of-year donations. Millennials: Donors born between 1980 and 1996 are most likely to donate via mobile, watch campaign videos, and prefer to give via peer-to-peer fundraising.