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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Examine donors’ journeys.

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7 Donor Segmentation Strategies for Personalized Messages

Ann Green's Nonprofit

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

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3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. Learn how digital waivers improve donor experiences. Identifying loyal supporters.

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Future-proof your fundraising: 3 ways to thrive long-term

Ann Green's Nonprofit

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. Cryptocurrency donations. What steps does your nonprofit currently take to steward and retain these donors?

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End-of-Year Giving 

GiveSmart

Many people are inclined to feel the warm and fuzzy emotions that come with helping others and choose to make charitable donations during this time. One poll found that 70% of Americans find the holiday season the best time to give back to others, and 65% of respondents are making it a personal goal to donate more.