Ann Green's Nonprofit

JUNE 25, 2024

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. Check out these donor segmentation strategies.

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Ann Green's Nonprofit

JULY 30, 2024

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Charitable giving saw a 2.1%

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GrantNews

APRIL 18, 2025

As nice as it is to receive a donation, the real work for a nonprofit is to KEEP that donor engaged and involved in order to see continued donations in the future. There are five key stages involved in the donor cycle: 1 Identification – Determine who you plan to ask for a donation. How best to maximize donor engagement.

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Greater Giving

OCTOBER 15, 2024

Winspire’s live auction item ideas guide explains that each method is best suited to different types of items as follows: In-kind donations : Physical goods and gift certificates Nonprofit discounts: Ticketed experiences (concerts, athletic events, etc.)

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CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. Our 2023 Giving Study shows that real-life stories increase the likelihood of a charitable donation and spur donors to take action.

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CauseVox

DECEMBER 5, 2024

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. Corporate sponsors can provide financial support, in-kind donations, or even employee volunteers to help strengthen your campaign.

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GiveSmart

MARCH 12, 2025

If youre able to understand your donors, you give yourself an increased chance of personalizing their experience to keep them engaged and donating longer. Examples of quantitative data include metrics such as donation amounts, number of donors, and page views. In that case, youd have an easy way to attempt to boost donations!

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Candid

OCTOBER 23, 2024

We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

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Blackbaud

NOVEMBER 5, 2024

Audiences can be categorized into different segments based on their demographic information and donation behavior. To get the attention of your donors and increase their engagement, you can make your impact report come to life. To do that, it needs to live where your audience lives: online.

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Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

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Blackbaud

MARCH 11, 2025

Ill also provide useful tips for launching and promoting your unique P2P challenge, everything from enabling solo DIY fundraisers to achieve their sometimes zany personal goals to making sure your app makes donating easy for their supporters. However, we do know that donor demographics and fundraising methods are always changing.

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Greater Giving

SEPTEMBER 30, 2021

Harness today’s LARGEST donor demographic with these quick and effective micro-philanthropy strategies. More small donors than ever are getting involved in causes they care about by giving “micro-donations,” and successful fundraisers are jumping on it. What are “Micro-Donations,” and why should you care right now?

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Greater Giving

NOVEMBER 11, 2021

Online giving has been an important branch of fundraising for more than a decade now—but the pandemic has made the ability to accept donations digitally an absolute necessity. Donations made through online donation platforms climbed dramatically in 2020, even though the average amount of gifts has decreased. What will it change?

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The Fundraising Coach

MAY 30, 2024

One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. If a donor has only donated once, try to reengage with them.

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CauseVox

JULY 13, 2021

You’ve probably heard of a donation pledge if you’ve been in fundraising for any amount of time. A donation pledge is when a supporter promises to give a certain amount of money in a set time frame. Why Ask For Donation Pledges? So what is the benefit of a pledge over a donation? Increase Gift Sizes. It’s All Automatic.

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Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! With email, you can send numerous donation asks out with the click of a button. Take a look at these top six best practices for asking for donations with emails.

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Center for Major Gifts

FEBRUARY 14, 2025

Using Giving USA 2024 and IRS Statistics on Individual Tax Returns , I discovered a massive decline in individual donations that could have long-term consequences for fundraising. 2022: Donations dropped to $386.76 2022: Donations dropped to $386.76 Americans donated 2.1% of disposable income was donated.

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Qgiv

DECEMBER 13, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter? How do you write a fundraising letter?

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GiveSmart

JANUARY 23, 2025

It doesnt have to be overly complicated or have dozens of layers, but tailoring your marketing to groups, such as by donation level and/or frequency, interests, and demographics, will support your donor retention and stewardship efforts best. It ties donations to outcomes. You must segment your donors to better personalize.

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Future Fundraising Now

FEBRUARY 26, 2025

Shifts in demographics and psychographics? That is the person your nonprofit could not reach at the current capacity, and that is why you need donations to save others like them. Great Fundraising Organizations: Why and How the Worlds Best Charities Excel at Raising Money by Alan Clayton Why is fundraising difficult?

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Ann Green's Nonprofit

FEBRUARY 8, 2024

Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. This increases the chance that they will engage with those messages and complete the desired action, such as donating or visiting your website. Offer accessible, convenient waivers.

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Blackbaud

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Male or female?

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Blackbaud

MARCH 20, 2025

That translates into increased donations and fundraising success, she said. Forrester research shows a clear correlation between a mature CRM operation and a great customer experience, which influences top-line revenue and next-level growth. Especially notable has been the improvement in that all-important user experience, said Dozier.

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Candid

DECEMBER 31, 2024

GivingTuesday should be part of a year-round fundraising plan: Try focusing on an untapped group of potential donors or a specific program or project; offer multiple entry points and options for engagement, beyond financial contributions; and promote a monthly giving program that makes it easy for people to set up recurring donations.

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GrantNews

MAY 7, 2024

Decreasing donations can critically impact the (continued) functioning of your organization. Stabilizing, if not increasing, your donation income would be the next step. Targeted Demographics – Use demographics to know your audience and how best to serve them. Stopping this trend should be an important priority.

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Candid

MARCH 21, 2022

This information is collected alongside staff and board demographic data via nonprofit profiles. What’s new is that the information shared in the Equity Strategies section of a nonprofit’s Demographic Profile on Candid is now used as part of determining an organization’s DEI score. How does it work? . Why does it matter? .

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Ann Green's Nonprofit

APRIL 29, 2024

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. Cryptocurrency donations. Build more projectable revenue sources.

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GiveSmart

OCTOBER 14, 2024

Many people are inclined to feel the warm and fuzzy emotions that come with helping others and choose to make charitable donations during this time. One poll found that 70% of Americans find the holiday season the best time to give back to others, and 65% of respondents are making it a personal goal to donate more.

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Tech Soup

APRIL 10, 2017

For the first time, this fifth annual edition includes insights into donor demographics, retention trends, generational giving, and significant online donations in addition to charitable giving research. Online donations were 7.2 GivingTuesday online donations were up 20 percent in 2016. Online giving grew 7.9

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CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Website analytics: help us track donation page interactions and web traffic. Email marketing analytics: help us track open rate, click-through, and donation conversions. Do you ever go grocery shopping and see a product that feels like it was created for you ?

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Candid

APRIL 7, 2022

NDBN distributes tens of millions of diapers and period supplies to its member organizations every year, largely thanks to donations from Kimberly-Clark. Previously, the donations were allotted through a formula that included the size of the organization. That takes ongoing learning, which Candid is helping us with, and ongoing action.”

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GiveSmart

AUGUST 2, 2024

Text-to-Donate As we approach the new year, it's the perfect time to strategize how your organization will achieve its goals. Text-to-Donate As we approach the new year, it's the perfect time to strategize how your organization will achieve its goals. A $10 monthly gift is easier for donors to commit to than a one-time $100 donation.

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The NonProfit Times

AUGUST 2, 2024

One thing that’s universal is that the level is determined by the amount given or targeted to be donated. A target audience is developed with demographics and there are some vital elements you need. Demographics includes hundreds of attributes, such as age, gender, education, and socioeconomic factors. Next is audiences.

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Candid

FEBRUARY 8, 2024

If AAER’s lawsuit were to succeed, however, it could restrict the causes that grantmakers and individuals can donate to. This would, in turn, harm nonprofits that rely on those donations to address unmet needs and build strong communities nationwide. What is at stake? The ability to give according to our own values is essential to U.S.

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Greater Giving

AUGUST 27, 2021

The recent surge in small, individual donations may shape the future of nonprofit fundraising. GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years, when overall charitable donations by individuals actually decreased. Embrace small donations!

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Get Fully Funded

SEPTEMBER 14, 2021

Offer recurring donation options. Reduce donation page abandonment. That’s because it’s less expensive to retain your supporters than to attain them, and as donors stay engaged with your organization, they’re more likely to increase their average donation amounts. Focus on building relationships. Addressing donors by name.

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The Fundraising Coach

JANUARY 17, 2025

Often, nonprofits are forced to cut corners or rely heavily on donations, which can add uncertainty to the planning process. In-kind donations, such as catering or printing services, can significantly reduce costs while building community relationships. Crowdfunding platforms can also help you raise funds in advance.

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