Reach Your Target Audience: 5 Effective Segmentation Tips
Pamela Grow
SEPTEMBER 25, 2024
Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities.
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