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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. Do they give on a recurring basis ?

Donation 269
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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

In this guide, we’ll dive into what you can do to discover, analyze, and appeal to donor motivations and maintain a healthy level of funding for your cause. One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. Use ethical and organized data collection methods.

Ethics 283
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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

Donation 110
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“Seeding by ceding”: What we know about the latest group of organizations funded by MacKenzie Scott

Candid

Last month, philanthropist MacKenzie Scott announced that she, in partnership with her husband Dan Jewett, donated another $2.74 i Although Scott discloses who receives donations, she does not say how much is awarded to each organization, so we do not yet have information about grant size distribution in this round of giving.

Funding 128
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What No One Else is Telling You About “Micro-donations”

Greater Giving

Harness today’s LARGEST donor demographic with these quick and effective micro-philanthropy strategies. More small donors than ever are getting involved in causes they care about by giving “micro-donations,” and successful fundraisers are jumping on it. What are “Micro-Donations,” and why should you care right now?

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How to Make an Online Giving Page that Generates Donations

Greater Giving

Online giving has been an important branch of fundraising for more than a decade now—but the pandemic has made the ability to accept donations digitally an absolute necessity. Donations made through online donation platforms climbed dramatically in 2020, even though the average amount of gifts has decreased.