GiveSmart

NOVEMBER 1, 2024

This guide will show you how to create a year-end fundraising campaign that will effectively reach the hearts and wallets of donors during this spike in end-of-year donations. Millennials: Donors born between 1980 and 1996 are most likely to donate via mobile, watch campaign videos, and prefer to give via peer-to-peer fundraising.

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Blackbaud

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. How Do Organizations Collect Donations Online? And a well-designed donation page is key. It’s also how donors prefer to support.

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Ann Green's Nonprofit

JUNE 25, 2024

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

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Greater Giving

OCTOBER 15, 2024

Winspire’s live auction item ideas guide explains that each method is best suited to different types of items as follows: In-kind donations : Physical goods and gift certificates Nonprofit discounts: Ticketed experiences (concerts, athletic events, etc.)

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Ann Green's Nonprofit

JULY 30, 2024

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Examine donors’ journeys.

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Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

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GiveSmart

MARCH 12, 2025

If youre able to understand your donors, you give yourself an increased chance of personalizing their experience to keep them engaged and donating longer. Examples of quantitative data include metrics such as donation amounts, number of donors, and page views. In that case, youd have an easy way to attempt to boost donations!

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The Fundraising Coach

MAY 30, 2024

One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. If a donor has only donated once, try to reengage with them.

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Candid

OCTOBER 23, 2024

We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

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CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. Our 2023 Giving Study shows that real-life stories increase the likelihood of a charitable donation and spur donors to take action.

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Blackbaud

AUGUST 1, 2024

Before we explore my best tips for non-cash donations to your organization, let’s look at a common scenario: A donor receives a paycheck, pays taxes on the earnings, deposits the proceeds in their checking account, writes a check to charity, and receives a partial deduction for their gift. Know how to manage asset-based gifts.

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Blackbaud

NOVEMBER 5, 2024

Audiences can be categorized into different segments based on their demographic information and donation behavior. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience. The stories you tell in your report may vary based on which segment of your audience you’re talking to.

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CauseVox

JULY 13, 2021

You’ve probably heard of a donation pledge if you’ve been in fundraising for any amount of time. A donation pledge is when a supporter promises to give a certain amount of money in a set time frame. Why Ask For Donation Pledges? So what is the benefit of a pledge over a donation? Increase Gift Sizes. It’s All Automatic.

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Greater Giving

SEPTEMBER 30, 2021

Harness today’s LARGEST donor demographic with these quick and effective micro-philanthropy strategies. More small donors than ever are getting involved in causes they care about by giving “micro-donations,” and successful fundraisers are jumping on it. What are “Micro-Donations,” and why should you care right now?

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Greater Giving

NOVEMBER 11, 2021

Online giving has been an important branch of fundraising for more than a decade now—but the pandemic has made the ability to accept donations digitally an absolute necessity. Donations made through online donation platforms climbed dramatically in 2020, even though the average amount of gifts has decreased.

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CauseVox

DECEMBER 5, 2024

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. Corporate sponsors can provide financial support, in-kind donations, or even employee volunteers to help strengthen your campaign. First, analyze your donor base.

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Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! With email, you can send numerous donation asks out with the click of a button. Take a look at these top six best practices for asking for donations with emails.

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Blackbaud

MARCH 11, 2025

Ill also provide useful tips for launching and promoting your unique P2P challenge, everything from enabling solo DIY fundraisers to achieve their sometimes zany personal goals to making sure your app makes donating easy for their supporters. However, we do know that donor demographics and fundraising methods are always changing.

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Double the Donation

AUGUST 13, 2024

One piece of basic but vital information is demographic data. From giving habits to communication preferences, every piece of data you gather about your donors can be leveraged to secure gifts, earn long-term support, and expand your donor base. From how old your supporters […]

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Wild Apricot

OCTOBER 5, 2010

Tags: General non-profit interest Fundraising Marketing Social networking websites Donor management research social media demographics cause marketing online donations.

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Selfish Giving

SEPTEMBER 27, 2016

The target demographic for Goodwill is women between the ages of 35 and 45. The Uber campaign helped them reach this audience and a younger demographic. Uber collected 250,000 pounds of clothes for Goodwill! The power of tapping into the strengths of your partner. The business benefits of the program to Uber.

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NonProfit PRO

JULY 14, 2023

A new survey from the BBB Wise Giving Alliance showed that younger people and people with lower household incomes decreased their donations over the past five years. The survey also highlighted other giving trends and offers insight for nonprofits on what will make donors contribute in the future.

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Qgiv

DECEMBER 13, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter? How do you write a fundraising letter?

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Center for Major Gifts

FEBRUARY 14, 2025

Using Giving USA 2024 and IRS Statistics on Individual Tax Returns , I discovered a massive decline in individual donations that could have long-term consequences for fundraising. 2022: Donations dropped to $386.76 2022: Donations dropped to $386.76 Americans donated 2.1% of disposable income was donated.

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Blackbaud

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. A monetary donation is just one of many ways a person can support your cause. Young or old?

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Ann Green's Nonprofit

FEBRUARY 8, 2024

Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. This increases the chance that they will engage with those messages and complete the desired action, such as donating or visiting your website. Identifying loyal supporters. Show gratitude to donors.

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GiveSmart

JANUARY 23, 2025

It doesnt have to be overly complicated or have dozens of layers, but tailoring your marketing to groups, such as by donation level and/or frequency, interests, and demographics, will support your donor retention and stewardship efforts best. It ties donations to outcomes. You must segment your donors to better personalize.

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Future Fundraising Now

FEBRUARY 26, 2025

Shifts in demographics and psychographics? That is the person your nonprofit could not reach at the current capacity, and that is why you need donations to save others like them. Great Fundraising Organizations: Why and How the Worlds Best Charities Excel at Raising Money by Alan Clayton Why is fundraising difficult?

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Tech Soup

APRIL 10, 2017

For the first time, this fifth annual edition includes insights into donor demographics, retention trends, generational giving, and significant online donations in addition to charitable giving research. Online donations were 7.2 Online donations were 7.2 GivingTuesday online donations were up 20 percent in 2016.

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Candid

MARCH 21, 2022

This information is collected alongside staff and board demographic data via nonprofit profiles. What’s new is that the information shared in the Equity Strategies section of a nonprofit’s Demographic Profile on Candid is now used as part of determining an organization’s DEI score.

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GrantNews

MAY 7, 2024

Decreasing donations can critically impact the (continued) functioning of your organization. Stabilizing, if not increasing, your donation income would be the next step. Targeted Demographics – Use demographics to know your audience and how best to serve them. Stopping this trend should be an important priority.

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GiveSmart

OCTOBER 14, 2024

Many people are inclined to feel the warm and fuzzy emotions that come with helping others and choose to make charitable donations during this time. One poll found that 70% of Americans find the holiday season the best time to give back to others, and 65% of respondents are making it a personal goal to donate more.

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Candid

DECEMBER 31, 2024

GivingTuesday should be part of a year-round fundraising plan: Try focusing on an untapped group of potential donors or a specific program or project; offer multiple entry points and options for engagement, beyond financial contributions; and promote a monthly giving program that makes it easy for people to set up recurring donations.

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Ann Green's Nonprofit

APRIL 29, 2024

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. Cryptocurrency donations.

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Blackbaud

MARCH 20, 2025

That translates into increased donations and fundraising success, she said. Weve now moved on from that basis of contact and demographic information to a larger segmentation of both wealth and employment, trying to uncover new prospects who can further elevate the outcomes of the institution.

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Candid

OCTOBER 1, 2024

of individual donors—those giving more than $50,000 annually—are responsible for 45% of total donations. And to secure major donations and grants, fundraisers need to focus not only on donor demographics but also on the motivations behind major gifts. Similarly, the top 0.1%

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Get Fully Funded

SEPTEMBER 14, 2021

Offer recurring donation options. Reduce donation page abandonment. That’s because it’s less expensive to retain your supporters than to attain them, and as donors stay engaged with your organization, they’re more likely to increase their average donation amounts. Offer recurring donation options.

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