GiveSmart

NOVEMBER 1, 2024

This guide will show you how to create a year-end fundraising campaign that will effectively reach the hearts and wallets of donors during this spike in end-of-year donations. Millennials: Donors born between 1980 and 1996 are most likely to donate via mobile, watch campaign videos, and prefer to give via peer-to-peer fundraising.

Donation 105

Donation Media Nonprofit Goals 105

Blackbaud

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. How Do Organizations Collect Donations Online? And a well-designed donation page is key. It’s also how donors prefer to support.

Fundraising 98

Fundraising Nonprofit Media Donation 98

Ann Green's Nonprofit

JUNE 25, 2024

Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.

Demographics 169

Demographics Donation Retainer Education 169

Greater Giving

OCTOBER 15, 2024

Winspire’s live auction item ideas guide explains that each method is best suited to different types of items as follows: In-kind donations : Physical goods and gift certificates Nonprofit discounts: Ticketed experiences (concerts, athletic events, etc.)

Procurement 103

Procurement Nonprofit Budget Donation 103

Ann Green's Nonprofit

JULY 30, 2024

One option is to use online forms or surveys, like your donation page, that require donors to enter responses in a certain way. For example, you could find an opportunity to secure a large donation from an existing supporter in less time than it takes to secure several smaller ones from new donors. Examine donors’ journeys.

Ethics 286

Ethics Donation Demographics CRM 286

Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

Donation 110

Donation Nonprofit CRM Fundraising 110

GiveSmart

MARCH 12, 2025

If youre able to understand your donors, you give yourself an increased chance of personalizing their experience to keep them engaged and donating longer. Examples of quantitative data include metrics such as donation amounts, number of donors, and page views. In that case, youd have an easy way to attempt to boost donations!

Fundraising 83

Fundraising Donation Media Management 83

Candid

OCTOBER 23, 2024

We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

Demographics 106

Demographics Training Fundraising Funding 106

The Fundraising Coach

MAY 30, 2024

One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. If a donor has only donated once, try to reengage with them.

Demographics 52

Demographics Fundraising CRM Donation 52

CauseVox

OCTOBER 10, 2024

Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. Our 2023 Giving Study shows that real-life stories increase the likelihood of a charitable donation and spur donors to take action.

Media 96

Media Template Utilities Metrics 96

CauseVox

DECEMBER 5, 2024

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. Corporate sponsors can provide financial support, in-kind donations, or even employee volunteers to help strengthen your campaign. First, analyze your donor base.

Goals 101

Goals Fundraising Donation Media 101

Blackbaud

AUGUST 1, 2024

Before we explore my best tips for non-cash donations to your organization, let’s look at a common scenario: A donor receives a paycheck, pays taxes on the earnings, deposits the proceeds in their checking account, writes a check to charity, and receives a partial deduction for their gift. Know how to manage asset-based gifts.

Donation 96

Donation Liability Demographics Policy 96

CauseVox

JULY 13, 2021

You’ve probably heard of a donation pledge if you’ve been in fundraising for any amount of time. A donation pledge is when a supporter promises to give a certain amount of money in a set time frame. Why Ask For Donation Pledges? So what is the benefit of a pledge over a donation? Increase Gift Sizes. It’s All Automatic.

Donation 98

Donation Nonprofit Demographics Fundraising 98

Blackbaud

NOVEMBER 5, 2024

Audiences can be categorized into different segments based on their demographic information and donation behavior. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience. The stories you tell in your report may vary based on which segment of your audience you’re talking to.

CRM 116

CRM Demographics Metrics Education 116

Greater Giving

SEPTEMBER 30, 2021

Harness today’s LARGEST donor demographic with these quick and effective micro-philanthropy strategies. More small donors than ever are getting involved in causes they care about by giving “micro-donations,” and successful fundraisers are jumping on it. What are “Micro-Donations,” and why should you care right now?

Donation 98

Donation Demographics Media Fundraising 98

Greater Giving

NOVEMBER 11, 2021

Online giving has been an important branch of fundraising for more than a decade now—but the pandemic has made the ability to accept donations digitally an absolute necessity. Donations made through online donation platforms climbed dramatically in 2020, even though the average amount of gifts has decreased.

Donation 98

Donation Goals Demographics Fundraising 98

Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! With email, you can send numerous donation asks out with the click of a button. Take a look at these top six best practices for asking for donations with emails.

Donation 98

Donation Template Fundraising Demographics 98

Blackbaud

MARCH 11, 2025

Ill also provide useful tips for launching and promoting your unique P2P challenge, everything from enabling solo DIY fundraisers to achieve their sometimes zany personal goals to making sure your app makes donating easy for their supporters. However, we do know that donor demographics and fundraising methods are always changing.

Fundraising 93

Fundraising Media Engineering Demographics 93

Double the Donation

AUGUST 13, 2024

One piece of basic but vital information is demographic data. From giving habits to communication preferences, every piece of data you gather about your donors can be leveraged to secure gifts, earn long-term support, and expand your donor base. From how old your supporters […]

Demographics 52

Demographics Nonprofit 52

Wild Apricot

OCTOBER 5, 2010

Tags: General non-profit interest Fundraising Marketing Social networking websites Donor management research social media demographics cause marketing online donations.

Demographics 110

Demographics Fundraising Media Donation 110

NonProfit PRO

JULY 14, 2023

A new survey from the BBB Wise Giving Alliance showed that younger people and people with lower household incomes decreased their donations over the past five years. The survey also highlighted other giving trends and offers insight for nonprofits on what will make donors contribute in the future.

Donation 98

Donation Demographics Nonprofit 98

Selfish Giving

SEPTEMBER 27, 2016

The target demographic for Goodwill is women between the ages of 35 and 45. The Uber campaign helped them reach this audience and a younger demographic. Uber collected 250,000 pounds of clothes for Goodwill! The power of tapping into the strengths of your partner. The business benefits of the program to Uber.

Demographics 82

Demographics Donation Award 82

Qgiv

DECEMBER 13, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter? How do you write a fundraising letter?

Template 98

Template Donation Goals Fundraising 98

Center for Major Gifts

FEBRUARY 14, 2025

Using Giving USA 2024 and IRS Statistics on Individual Tax Returns , I discovered a massive decline in individual donations that could have long-term consequences for fundraising. 2022: Donations dropped to $386.76 2022: Donations dropped to $386.76 Americans donated 2.1% of disposable income was donated.

Policy 52

Policy Policies Nonprofit Demographics 52

Blackbaud

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. A monetary donation is just one of many ways a person can support your cause. Young or old?

Demographics 117

Demographics Consultant Consulting Consulting 117

Ann Green's Nonprofit

FEBRUARY 8, 2024

Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences. This increases the chance that they will engage with those messages and complete the desired action, such as donating or visiting your website. Identifying loyal supporters. Show gratitude to donors.

Retainer 173

Retainer Donation Demographics Budget 173

GiveSmart

JANUARY 23, 2025

It doesnt have to be overly complicated or have dozens of layers, but tailoring your marketing to groups, such as by donation level and/or frequency, interests, and demographics, will support your donor retention and stewardship efforts best. It ties donations to outcomes. You must segment your donors to better personalize.

AI 93

AI Fundraising Award Ethics 93

Future Fundraising Now

FEBRUARY 26, 2025

Shifts in demographics and psychographics? That is the person your nonprofit could not reach at the current capacity, and that is why you need donations to save others like them. Great Fundraising Organizations: Why and How the Worlds Best Charities Excel at Raising Money by Alan Clayton Why is fundraising difficult?

Fundraising 57

Fundraising Demographics Funding Donation 57

Tech Soup

APRIL 10, 2017

For the first time, this fifth annual edition includes insights into donor demographics, retention trends, generational giving, and significant online donations in addition to charitable giving research. Online donations were 7.2 Online donations were 7.2 GivingTuesday online donations were up 20 percent in 2016.

Donation 59

Donation Demographics Nonprofit Fundraising 59

Candid

MARCH 21, 2022

This information is collected alongside staff and board demographic data via nonprofit profiles. What’s new is that the information shared in the Equity Strategies section of a nonprofit’s Demographic Profile on Candid is now used as part of determining an organization’s DEI score.

Demographics 106

Demographics Nonprofit Metrics Policy 106

GrantNews

MAY 7, 2024

Decreasing donations can critically impact the (continued) functioning of your organization. Stabilizing, if not increasing, your donation income would be the next step. Targeted Demographics – Use demographics to know your audience and how best to serve them. Stopping this trend should be an important priority.

Readiness 109

Readiness Demographics Nonprofit Grant 109

GiveSmart

OCTOBER 14, 2024

Many people are inclined to feel the warm and fuzzy emotions that come with helping others and choose to make charitable donations during this time. One poll found that 70% of Americans find the holiday season the best time to give back to others, and 65% of respondents are making it a personal goal to donate more.

Demographics 98

Demographics Software Donation Retainer 98

Candid

DECEMBER 31, 2024

GivingTuesday should be part of a year-round fundraising plan: Try focusing on an untapped group of potential donors or a specific program or project; offer multiple entry points and options for engagement, beyond financial contributions; and promote a monthly giving program that makes it easy for people to set up recurring donations.

AI 52

AI Fundraising Burnout Demographics 52

Ann Green's Nonprofit

APRIL 29, 2024

It’s an especially smart choice now as we begin to see “the Great Wealth Transfer” unfold, with shifting demographic trends resulting in large amounts of saved assets being disbursed to heirs and beneficiaries. Cryptocurrency donations.

Fundraising 177

Fundraising Retainer Demographics Funding 177

Blackbaud

MARCH 20, 2025

That translates into increased donations and fundraising success, she said. Weve now moved on from that basis of contact and demographic information to a larger segmentation of both wealth and employment, trying to uncover new prospects who can further elevate the outcomes of the institution.

CRM 99

CRM AI Management Fundraising 99

Candid

OCTOBER 1, 2024

of individual donors—those giving more than $50,000 annually—are responsible for 45% of total donations. And to secure major donations and grants, fundraisers need to focus not only on donor demographics but also on the motivations behind major gifts. Similarly, the top 0.1%

Fundraising 105

Fundraising Demographics Education Donation 105

Get Fully Funded

SEPTEMBER 14, 2021

Offer recurring donation options. Reduce donation page abandonment. That’s because it’s less expensive to retain your supporters than to attain them, and as donors stay engaged with your organization, they’re more likely to increase their average donation amounts. Offer recurring donation options.

Donation 64

Donation Nonprofit CRM Retainer 64