Your Questions About Demographic Data Collection, Answered
Center for Effective Philanthropy
MAY 2, 2024
Many funders are interested in the collection of demographic data at their institutions, but also have questions about how to approach it.
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Center for Effective Philanthropy
MAY 2, 2024
Many funders are interested in the collection of demographic data at their institutions, but also have questions about how to approach it.
Candid
MARCH 3, 2025
To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. Were proud of the impact Demographics via Candid has made so far, and it could not have been done without the dedicated efforts of nearly 200 partners.
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Candid
AUGUST 19, 2024
Demographic data is critical to helping our sector better understand and meet the needs of diverse communities. Foundations increasingly recognize the importance of recipient organizations’ demographics in informing their grantmaking process to ensure their grants are equitably distributed and impactful.
Candid
JULY 9, 2024
nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.
Candid
MAY 16, 2024
What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.
Candid
DECEMBER 6, 2023
Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.
Candid
SEPTEMBER 26, 2023
Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.
Candid
NOVEMBER 7, 2023
As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.
Candid
JANUARY 4, 2023
By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.
Candid
MAY 4, 2023
Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.
Candid
JUNE 20, 2023
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.
NonProfit PRO
JUNE 19, 2023
Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.
Fluxx
NOVEMBER 30, 2023
Grantmakers are distributing billions of dollars each year to programs that align to their mission, many with the goal of supporting underrepresented communities and demographics.
Candid
MARCH 1, 2023
A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.
Clairification
MARCH 13, 2025
Using data like wealth screening, giving history, demographics, and engagement history, AI can analyze a donors affinity to a cause and the likelihood of becoming a mid-level or major donor. Identifying donors One of the benefits of AI is its ability to process and analyze large quantities of data very quickly.
Blackbaud
NOVEMBER 18, 2024
Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. What Motivates Planned Giving? Additionally, remember that “planned gifts” are a diverse category.
The NonProfit Times
NOVEMBER 27, 2024
GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.
Pamela Grow
SEPTEMBER 25, 2024
Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving.
Ann Green's Nonprofit
AUGUST 30, 2023
Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.
Ann Green's Nonprofit
JUNE 25, 2024
Demographics One of the simplest ways to segment your donors is by demographics. If you don’t have the demographic data you need readily available, consider enhancing your database through a demographic data append. This information helps you understand your donors’ backgrounds and communication preferences.
Pamela Grow
FEBRUARY 5, 2025
Know Your Donors: Fundraising isnt about data points or demographic segments. Clayton argues for patience and vision, reminding readers that fundraising is an investment, not a cost. Its about people. Organizations that know their donors as individuals build loyalty and trust.
The Grantsmanship Center
APRIL 16, 2025
Its purpose it to provide richer detail about the demographic and geographic contextyour city or state or neighborhoodwhere that problem takes place. Copyright 2025, The Grantsmanship Center Tags: demographics This information is not intended to describe the Problem your organization is addressing.
Candid
FEBRUARY 7, 2022
I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.
Pamela Grow
DECEMBER 11, 2024
You can create targeted mailing lists based on giving history, demographics, and interests. The right nonprofit fundraising tools will help you achieve this level of personalization. For example, segment your donors within your CRM.
The Chronicle of Philanthropy
FEBRUARY 20, 2024
Forecasting tools can help foundations prepare for climate and demographic change, emerging technologies, and threats to democracy. By Eden Stiffman Forecasting tools can help foundations prepare for climate and demographic change, emerging technologies, and threats to democracy.
NonProfit PRO
JANUARY 31, 2025
Learn practical techniques for leveraging geographic information system (GIS) technology to pinpoint donor demographics, tailor outreach campaigns, and maximize fundraising impact through targeted engagement. Sign up to watch the webinar.
Candid
OCTOBER 23, 2024
Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories. As a result, we not only strengthened our relationships with existing supporters but also attracted new donors.
NonProfit PRO
JANUARY 31, 2023
As the demographics shift, younger generations require more personal and causal connections for their philanthropy. For this reason, Giving Tuesday has become ineffective. Here is how organizations can position themselves to encourage donors to give year-round.
NonProfit PRO
NOVEMBER 28, 2023
Here are three key findings from the report and how your nonprofit can begin to overcome the associated hurdles to reaching new demographics to support your cause. The Indiana University Lilly Family School of Philanthropy released “The Giving Environment: Giving Trends by Race and Ethnicity” report.
NonProfit PRO
OCTOBER 15, 2024
Here's some guidance for nonprofits as they look to tap into new donor demographics. The largest wealth transfer in history is happening now.
Center for Effective Philanthropy
JULY 9, 2024
As a global funder, we often hear from, and share with, our peers the challenges of collecting grantee demographic data internationally.
Capital Campaign Pro
MARCH 3, 2025
By analyzing publicly available financial, philanthropic, and demographic data, nonprofits can refine their fundraising strategies and focus on donors with both the capacity and inclination to give.
Blackbaud
NOVEMBER 5, 2024
Audiences can be categorized into different segments based on their demographic information and donation behavior. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience. The stories you tell in your report may vary based on which segment of your audience you’re talking to.
Future Fundraising Now
OCTOBER 30, 2024
At a level much deeper than their demographic and psychographic characteristics, all donors are human. It pays to know those things, and to connect with donors over what they know and care about. But that’s where the uniqueness of donor files ends. But I have yet to encounter any donor file that is truly unique.
Candid
FEBRUARY 16, 2023
On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?
NonProfit PRO
MAY 12, 2023
So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.
Blackbaud
NOVEMBER 7, 2023
Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Male or female? Young or old? College educated or not?
Candid
APRIL 25, 2023
The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy. The largest environmental nonprofits are slower to diversify their leadership demographics compared to large nonprofits in general.
Future Fundraising Now
DECEMBER 3, 2024
Demographically (probably), psychographically (almost surely). Trust knowledge, not instinct. It doesn’t matter how smart you are — your instinct about how fundraising should be is untrustworthy. Three main reasons for this: You are not your donor. What works for you is unlikely to work for them.
Candid
JANUARY 14, 2025
The elements donors tend to review are: programmatic and strategy details charitable status financial information demographic data any available examples of how you are tracking your progress and measuring your results.
Greater Giving
OCTOBER 15, 2024
One of the best ways to understand your auction’s target audience is through supporter segmentation, which GivingDNA defines as “a strategy that nonprofits use to separate a donor base into smaller subgroups based on shared traits and characteristics.”
The Chronicle of Philanthropy
AUGUST 22, 2024
By Shariq Siddiqui and Nausheena Hussain Mohammed Elshamy/Anadolu Agency via Getty Images Having compassion toward people in need is a top motivation for this demographic group to give. Civic engagement — including volunteering — is more correlated with giving than religiosity.
Candid
APRIL 11, 2024
When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. Listening and addressing barriers But now, I’m not worried.
Capital Campaign Pro
JUNE 17, 2024
nonprofit sector report, which compiles data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 24% […] The post 21 Useful Resources for Black Fundraisers and Black-Led Nonprofits appeared first on Capital Campaign Pro.
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