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Are You Rocking Donor Retention 101?

Clairification

Really, donors definitely want to rock and roll with you. And lifetime value will be very, very small — unless you retain and upgrade donors over time. You love me. I love you. Let’s hang out and rock! It brings them joy and meaning! In other words, you must make donor engagement and retention a TOP priority.

Retainer 167
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Why defining BIPOC-led is harder than you think

Candid

The “right” definition of “BIPOC-led” might depend on your purpose. While I’ve found that many advocates recommend a narrow definition (e.g., While I’ve found that many advocates recommend a narrow definition (e.g., For example, I spoke to one funder who shared that they purposefully used a broad definition (i.e.,

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

Whether your donors are transactional or high value (including mid-level and recurring donors) or participatory (like event participants and volunteers), building healthy relationships with them today—and retaining them—recognizes the responsibility we all have to our constituents, our communities, and, ultimately, to ourselves.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Start Planning End-of-Year Giving Campaigns Immediately, Even If It’s A Fundraiser You’ve Done Before When it comes to fundraising, the early bird definitely gets the worm. Thanking your donors is an essential step in retaining your year-end donors. End-of-Year Giving Campaigns FAQs What is a year-end giving campaign?

Goals 101
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Leveling up your major gifts program

Candid

Depending on your organizational culture, you may need to expand your definition of who is a major donor. Start by selecting a gift level and definition for major donor that aligns with your organization’s data and values. Build your team. Major gifts fundraising is a team sport. Identify a point person to be your team captain.

CRM 106
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Newsletter: Funding Freeze: What Nonprofits Must Do NOW; How to Approach Audience Research; FCC Investigates PBS, NPR Sponsorship Practices

Selfish Giving

This podcast is definitely worth a listen: How should you approach audience research? Effective audience research is essential for nonprofits looking to expand or retain their audiences. If you've sat in on my Audience-Centric Fundraising presentation, this isn't new to you. Making audience research a habit is key!

Funding 52
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4 Tips for Effective Wealth & Philanthropic Screening

Blackbaud

Since major gifts are, by definition, the largest individual donations your nonprofit receives, they typically come from your wealthiest donors. However, just because someone can make a significant contribution to your organization doesn’t mean they’ll respond positively to your major gift solicitations.

AI 103