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How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Center for Major Gifts

This article aims to show how nonprofits can leverage wealth screening, engagement metrics, and analytical tools to identify and qualify top prospects. First, centralize your data in a single donor management system or CRM, ensuring you have one source of truth for all donor information.

Metrics 52
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Top 5 Challenges for Nonprofits in 2023

Qgiv

Despite organizations utilizing fundraising best practices , many challenges for nonprofits remain. Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. This is two-fold.

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Turning Nonprofit Data into Decisions

Qgiv

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Data is best utilized when information is organized and synthesized over the long-term, allowing you to seize opportunities when they arise and avoid potential pitfalls. What can data help your nonprofit achieve?

Metrics 69
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Your Unrestricted Funds Need Stewardship, Too

Blackbaud

Many don’t cover operating costs or have a small allotment for indirect costs such as salaries, insurance, and utilities. These can be used to pay operating costs such as rent, utilities, and salaries. Restricted funds often outline what they will fund and what they won’t. What are Unrestricted Funds?

Funding 110
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How to Create a Mid-Level Donor Strategy

CauseVox

To identify who your mid-level donors are, you can leverage your CRM or donor database to track giving patterns, engagement, and communication history. Encouraging Peer-to-Peer Fundraising and Donor Advocacy Your mid-level donors can be some of your most powerful advocates, so utilize them!

CRM 107
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Leverage Data Analytics to Upgrade Your Fundraising Strategies

Big Fundraising Ideas

Campaign Performance Metrics: Metrics such as click-through rates, email open rates, and event attendance provide a window into the effectiveness of outreachefforts. Metrics such as the number of beneficiaries served, or funds raised in previous campaigns demonstrate organizational impact on potential funders.

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How to Craft Your Annual Nonprofit Development Plan

CauseVox

Utilizing this data helps you determine the optimal times to launch specific campaigns, aligning with donor behavior and preferences. This metric tracks the percentage of donors from the previous year who continue to contribute in the current year. A specific example of a KPI could be looking at your donor retention rate.