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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Recent nonprofit trends show that giving is on the decline, decreasing by 2.1% Chances are, your nonprofit offers many different services, covers several different sub-causes, or runs various projects at once. between 2022 and 2023. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. Monthly donors. Recurring annual donors. Major donors.

Donation 270
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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

Your donors arent just names in your nonprofits CRM. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

Donor motivations are the “why” that drives their support of your nonprofit. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs. Learn how to uncover those motivations and inspire more support in this guide.

Ethics 284
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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Monthly giving is an essential revenue source for nonprofit organizations.

Metrics 130
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Intro to Data Analytics for Nonprofits

Qgiv

Data analytics for nonprofits is just as valuable … and even more crucial. So why, exactly, is data so important to nonprofits? Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission!

Metrics 98
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Nonprofit CRM: A Complete Guide for 2023

DonorSnap

A nonprofit CRM will help you build meaningful relationships with your supporters. To reap the true benefits of CRM, your nonprofit will need both a system and a strategy. Keep reading to discover how you can leverage a CRM system and strategy to build lasting relationships with your supporters.

CRM 52