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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Social media posts. While you can’t send social media posts directly to supporters in different segments, you can still tailor your content to different audiences. Demographics.

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Fundraising Analytics: 9 Metrics You Might Not Be Tracking

DoJiggy

Collecting Data While it can seem daunting to think about collecting data for lesser-known metrics, it is worth noting that your nonprofit probably already uses software that can help. 9 Important Fundraising Metrics 1. Understanding this metric can also help you use your resources more effectively.

Metrics 40
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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications. Determine your objectives.

Metrics 130
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Breaking Down Nonprofit Data Silos: 5 Steps You Can Take

The Fundraising Coach

With the right donor database or constituent relationship management (CRM) system, you can centralize your data and create a single source of truth for all valuable information your organization collects. Campaign data you may collect includes email open rate, click-through rate, website traffic sources, and social media engagement.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. The donor journey follows these stages: Awareness: The donor discovers the nonprofit through a social media campaign. Personalize communications.

Ethics 284
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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication. Engagement: Engagement metrics like event attendance, volunteering, email opens, and social media interactions highlight active and passive supporters. Ask donors directly about their preferences.

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Building Successful Relationships With Major Donors: 4 Tips

Greater Giving

Store data about your wealthiest donors in your nonprofit’s CRM to reference in future communications. Use your CRM to note every interaction you have with major donors. Send personalized invitations based on interests donors have expressed, whether in personal conversations, on social media, or via their giving priorities.

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