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How to Build a Culture Around Your CRM and Use it for Growth

Blackbaud

Where does your constituent relationship management software (CRM) fit into that culture? The Power of a CRM-Centric Culture Reflecting on my 20-plus years of working with nonprofit organizations, I can point to one pivotal era that underscored the importance of a CRM-centric culture: the pandemic.

CRM 91
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving.

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What Type of CRM Does My Organization Need? 4 Considerations

Get Fully Funded

It is a key piece of your organization’s strategy and should support your mission and goals. Your nonprofit’s CRM is the centerpiece of your technology stack and will dictate how your team operates. There is a wide variety of CRM solutions available, many of which are specialized to help different types of organizations.

CRM 64
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7 Database Goals for Your Independent School’s Capital Campaign

Blackbaud

But you and I know it’s critical to maintain a robust and up-to-date CRM. Just as a successful capital campaign follows defined steps and milestones, so does the work of a database manager—nitty-gritty, behind-the-scenes tasks to keep the campaign moving toward its goal. We work hard to transform basic input into high-quality data.

Goals 79
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Why Segmenting Your Donors Makes Sense

Ann Green's Nonprofit

If you haven’t been segmenting your donors and have been struggling with meeting your revenue and retention goals, that may be why. Plus, you don’t think your current CRM/database can handle it and it will cost too much to get a better one. Remember, investing in a good CRM/database will help you with this. More on that below.)

CRM 176
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Reading Donor Signals for Events: Knowing Who to Invite and When

Qgiv

Having the right people in the room is the deciding factor between a good event and a great one. But how do you know who to invite to upcoming events? Reading donor signals is a key step in deciding who to invite to your events! Connect Giving, and even attending events, are deeply personal acts your supporters make.

Indirect 104
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Why You Need to Segment Your Donors

Ann Green's Nonprofit

If you’ve been struggling to meet your revenue goals, that may be why. Plus, you don’t think your current CRM/database can handle it and it will cost too much to get a better one. A good CRM/database is worth the investment. Remember, investing in a good CRM/database will help you with this. More on that below.)

CRM 311