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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Define your segmentation goals. Any strong strategy starts with goal-setting. Based on your goals, choose the segmentation criteria you’ll rely on to group your supporters. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving.

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Why You Need to Segment Your Donors

Ann Green's Nonprofit

If you’ve been struggling to meet your revenue goals, that may be why. Plus, you don’t think your current CRM/database can handle it and it will cost too much to get a better one. A good CRM/database is worth the investment. Remember, investing in a good CRM/database will help you with this. More on that below.)

CRM 309
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How to Build a Culture Around Your CRM and Use it for Growth

Blackbaud

Where does your constituent relationship management software (CRM) fit into that culture? The Power of a CRM-Centric Culture Reflecting on my 20-plus years of working with nonprofit organizations, I can point to one pivotal era that underscored the importance of a CRM-centric culture: the pandemic.

CRM 107
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Is It Time for Your Nonprofit or School to Make a CRM Change?

Blackbaud

After we made introductions, I asked about their donor CRM, jotting notes as they shared their hopes, frustrations, and data woes. As their list of frustrations grew and their unfulfilled hopes piled up, they asked me if I thought it was time to change to another donor CRM. It was a client kickoff call like so many others.

CRM 81
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Reading Donor Signals for Events: Knowing Who to Invite and When

Qgiv

Having the right people in the room is the deciding factor between a good event and a great one. But how do you know who to invite to upcoming events? Reading donor signals is a key step in deciding who to invite to your events! Connect Giving, and even attending events, are deeply personal acts your supporters make.

Indirect 104
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Why Segmenting Your Donors Makes Sense

Ann Green's Nonprofit

If you haven’t been segmenting your donors and have been struggling with meeting your revenue and retention goals, that may be why. Plus, you don’t think your current CRM/database can handle it and it will cost too much to get a better one. Remember, investing in a good CRM/database will help you with this. More on that below.)

CRM 174
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

No matter what technology you’re using to collect data, make sure all of these findings are routed to your constituent relationship management (CRM) system so the information is consolidated in one unified platform. Decision: The supporter subscribes to the nonprofit’s newsletter and registers for a beach clean-up and recycling event.

Ethics 283