How to Build a Culture Around Your CRM and Use it for Growth
Blackbaud
AUGUST 12, 2024
Where does your constituent relationship management software (CRM) fit into that culture? The Power of a CRM-Centric Culture Reflecting on my 20-plus years of working with nonprofit organizations, I can point to one pivotal era that underscored the importance of a CRM-centric culture: the pandemic.
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