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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience.

Donation 269
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How to Keep Donor Data Safe With Your Nonprofit CRM

Pamela Grow

But your data collection contains sensitive information about your supporters, and they trust you to handle that data carefully. Thankfully, your nonprofit constituent relationship management (CRM) system can help keep donor data safe. Invest in secure software First and foremost, the CRM itself must be secure.

CRM 130
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Could Your Nonprofit Benefit From a Little Spring Cleaning?

Ann Green's Nonprofit

Clean up your mailing lists and CRM/database Has it been a while since you updated your mailing lists? go through your mailing lists and CRM/database to see if you need to make any additions, changes, and deletions. You might also want to move some lapsed donors who haven’t donated for several years into an inactive file.

CRM 287
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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

Ethics 283
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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. This guide will review these tips for bringing in more donations: Prioritize building strong supporter relationships. Explain the impact of donations.

Donation 110
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

For example, to promote recurring giving, Double the Donation recommends segmenting your audience based on factors like: Interests and affinities. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Select segmentation criteria.

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How Will You Welcome Your New Donors?

Ann Green's Nonprofit

You may have or will see an increase in donations because of the recent U.S. This is why it’s so important to get a second donation, also known as a golden donation. Once you get that golden donation, you’re more likely to have long-time donors who will keep giving. A good CRM/database will help you avoid any missteps.*

Donation 209