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Promoting your cause: Marketing strategies for your nonprofit’s fundraiser

GiveSmart

Print and broadcast: Traditional media is still a useful marketing tool. Many donors appreciate direct mail or flyers, which stand out against the onslaught of digital media advertising. Save any information collected during the fundraiser in a donor-specific customer relationship management (CRM) platform.

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Events Roundup: NetSquared Loves You this February

Tech Soup

Vancouver, Canada: Social Media Success with HootSuite. Portland, OR: Visual Storytelling & Growing Your Digital Media and Protecting It. Baltimore, MD: February Tech & Social Change - Social Media Analytics. Ouagadougou, Burkina Faso: Social Media Surgery. Wednesday, February 5. Thursday, February 6.

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Free In-Person Events for Nonprofit Techies

Tech Soup

Atlanta, Georgia: Visual Storytelling: Using Digital Media. Saint Paul, Minnesota: Working with the Media | MCN Communications Roundtable. Baltimore, Maryland: Salesforce CRM Tutorial and Free Tech Help Session! San Francisco, California: Code for America Civic Hack Night. Friday, September 11, 2015.

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Build Your Storymaking Skills with Free Events and Webinars

Tech Soup

April 7, 2016: Preplanning Your Digital Story from Concept to Storyboard with filmmaker Liz Norton and digital media trainer Nife Adeyemi, who will talk about nailing down a solid video concept, give tips on scripting and storyboarding, and describe what you need to do before you pick up a camera. Wednesday, April 13, 2016.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Whether your nonprofit has a highly sophisticated CRM with all the bells and whistles, or you’re a new organization with a simple spreadsheet system, you’re likely tracking and recording information about your supporters. Let’s take a look at three essentials you should know to develop your multichannel strategy. Maintain data hygiene.