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5 CRM Tech Trends to Shape the Future of Your Enterprise Organization

Blackbaud

To make faster and more intelligent business decisions, close to 70% of organizations plan to continue or increase their investments in CRM technology in the coming year, according to Kate Leggett, Vice President and Principal Analyst at Forrester. She is a leading expert on CRM strategy, maturity, benchmarking, and return on investment.

CRM 95
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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

Donation 272
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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Online Fundraising Tools and Software There are many tools available to make fundraising more effective and efficient for nonprofits. So, How Can Blackbaud Help?

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How to Target Top Donor Demographics in Online Fundraising

The Fundraising Coach

One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. Then, tailor your outreach based on generation.

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How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Center for Major Gifts

First, centralize your data in a single donor management system or CRM, ensuring you have one source of truth for all donor information. Next, relevant donor information that goes beyond basic demographics should be collected. Logging each step in your CRM creates transparency and accountability across your fundraising team.

Metrics 52
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End-of-Year Giving 

GiveSmart

Understand Target Demographics In the U.S., Understanding your target demographics can help you increase donations and connect directly with those who share a personal or emotional connection to your cause. Implementing fundraising software can also empower you to build multiple campaigns and events at once.