How to Identify and Qualify Major Donor Prospects Using Data-Driven Research
Center for Major Gifts
JANUARY 22, 2025
First, centralize your data in a single donor management system or CRM, ensuring you have one source of truth for all donor information. Next, relevant donor information that goes beyond basic demographics should be collected. Logging each step in your CRM creates transparency and accountability across your fundraising team.
Let's personalize your content