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5 CRM Tech Trends to Shape the Future of Your Enterprise Organization

Blackbaud

To make faster and more intelligent business decisions, close to 70% of organizations plan to continue or increase their investments in CRM technology in the coming year, according to Kate Leggett, Vice President and Principal Analyst at Forrester. She is a leading expert on CRM strategy, maturity, benchmarking, and return on investment.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Use these tips to boost your text messaging strategy.

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6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

Audiences can be categorized into different segments based on their demographic information and donation behavior. Infographics, charts, and visuals can also help make complex information more digestible and showcase the difference your organization makes.

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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Event communications. Impact updates.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

However, you’ll need to consider the ethics of collecting this information. Get permission from donors when gathering information about them and always prioritize data security to keep their personal information private. Don’t limit your analysis to basic data points like demographic information or average gift size.

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Best Practices for Collecting Fundraising Campaign and Donor Data

GiveSmart

Importance of Donor Data Collection Collecting data is extremely important in any industry to help individuals make informed decisions. Sometimes, the sheer volume of information can be overwhelming and challenging to analyze. Data that shows community appreciation: This type of information can be hard to quantify.