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5 CRM Tech Trends to Shape the Future of Your Enterprise Organization

Blackbaud

To make faster and more intelligent business decisions, close to 70% of organizations plan to continue or increase their investments in CRM technology in the coming year, according to Kate Leggett, Vice President and Principal Analyst at Forrester. She is a leading expert on CRM strategy, maturity, benchmarking, and return on investment.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

Your donors arent just names in your nonprofits CRM. Event participation: Acknowledge their involvement in past events, volunteer efforts, or advocacy work to deepen their connection to your mission. For example, segment your donors within your CRM.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Event communications. Impact updates.

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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. This could be as simple as inviting a donor to an upcoming event. Make it personal.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

Organizations collect numbers through opt-ins or promote text keywords on social media and at events. Virtual events: Online musical performances, virtual auctions, and live-streamed events allow organizations to engage donors remotely. Host a virtual fundraising event that offers a behind-the-scenes look into your operations!

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

No matter what technology you’re using to collect data, make sure all of these findings are routed to your constituent relationship management (CRM) system so the information is consolidated in one unified platform. Don’t limit your analysis to basic data points like demographic information or average gift size.

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