Blackbaud

MARCH 20, 2025

To make faster and more intelligent business decisions, close to 70% of organizations plan to continue or increase their investments in CRM technology in the coming year, according to Kate Leggett, Vice President and Principal Analyst at Forrester. She is a leading expert on CRM strategy, maturity, benchmarking, and return on investment.

CRM 99

CRM AI Management Fundraising 99

Blackbaud

NOVEMBER 5, 2024

Audiences can be categorized into different segments based on their demographic information and donation behavior. Leverage CRM Data for Personalization By using data from your Customer Relationship Management (CRM) system, you can tailor your impact report to appeal to each of the audience segments you identify.

CRM 116

CRM Demographics Metrics Education 116

Blackbaud

NOVEMBER 7, 2023

No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Use them. Free Resource Playing the Long Game: Stewardship Toolkit for Nonprofit Organizations Download Now 2.

Demographics 117

Demographics Consultant Consulting Consulting 117

GiveSmart

NOVEMBER 1, 2024

Step 1: Plan Your Year-End Giving Campaign Strategy Target Donor Demographics Segment communications to engage donors and reach new ones One of the most effective ways to break out of the noise is by creating segmentation in your communications. Different age groups respond to different messaging and on different platforms.

Donation 105

Donation Media Nonprofit Goals 105

Blackbaud

SEPTEMBER 18, 2024

CRMs and Technology Ecosystems We then focused on the CRMs and technology ecosystems nonprofits have in place. Most participants shared that their nonprofit has a CRM solution. Attitudes towards CRMs are also similar across regions. Download each regional report for free to explore these findings in more detail.

AI 106

AI Fundraising CRM Policy 106

CauseVox

OCTOBER 8, 2024

Download the Ultimate Guide to GivingTuesday and Year-End Fundraising: Ease of Use Choosing a platform that’s easy for both your team and your donors to use will make your GivingTuesday campaign run smoothly and encourage more people to give. One of the most important integrations to consider is with your CRM.

Fundraising 87

Fundraising CRM Donation Demographics 87

CauseVox

DECEMBER 8, 2023

Move beyond basic demographics to understand motivations, interests, and communication preferences. For instance, adopting a new CRM system , which not only streamlines donor management but also significantly strengthens your fundraising game. Download Your Free Copy of our Fundraising Calendar and Nonprofit Annual Development Plan:

Calendar 80

Calendar Budget Nonprofit Goals 80