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New courses address barriers to demographic data collection 

Candid

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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Lessons from MotivateMonday | Great Fundraising Organizations (and how to become one!)

Pamela Grow

Invest in the Long Term: Giles Pegram, a UK consultant, found that a $1 million investment in fundraising produced a 12x return over 14 years compared to traditional investments.But nonprofits often demand immediate results, tying fundraising to one-year or three-year budgets. Its about people.

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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

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Context is Everything: Part 2

The Grantsmanship Center

Its purpose it to provide richer detail about the demographic and geographic contextyour city or state or neighborhoodwhere that problem takes place. Susan Chandler is an independent consultant to nonprofit organizations. Copyright 2025, The Grantsmanship Center Tags: demographics Use language that is descriptive and precise.

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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

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Demographics via Candid: One year in 

Candid

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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How Data Can Improve Your Nonprofit’s Response Rates

Blackbaud

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?