Your instincts about fundraising lead you astray [COMMANDMENT 9]
Future Fundraising Now
DECEMBER 3, 2024
A ten-week series on things you should know about fundraising. It doesn’t matter how smart you are — your instinct about how fundraising should be is untrustworthy. Demographically (probably), psychographically (almost surely). What may seem like “common sense” to you is often exactly wrong in fundraising.
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