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How You Can Plan a Multichannel Fundraising Campaign

Ann Green's Nonprofit

Your fundraising campaign will be more successful if you use a combination of mail, email, social media, and phone calls. Test all links in email messages and social media posts. October 25 Give your supporters a heads-up by email and social media. Week of November 6 Start sending follow-up reminders via email and social media.

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Creating a Thank You Plan Will Help You Let Your Donors Know How Much You Appreciate Them

Ann Green's Nonprofit

You can use your communications calendar to incorporate ways to thank your donors, but why not go one step further and create a specific thank you calendar? Invite your donors to connect with you via email and social media. Create a thank you video and share it on your thank you landing page, by email, and on social media.

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7 Creative Ways to Show Your Supporters They’re Valued

Pamela Grow

eCards are electronic greeting cards that include fun, attention-grabbing visuals and a personalized message. In addition to email, eCards can be sent via text message or social media, so your nonprofit can reach out using donors’ preferred communication channels. Send eCards. Create thank-your videos. Videos for specific supporters.

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Prioritize Gratitude by Creating a Thank You Plan

Ann Green's Nonprofit

You can use your communications calendar to incorporate ways to thank your donors, but why not go one step further and create a specific thank you calendar? Invite your donors to connect with you via email and social media. Create a thank you video and share it on your thank you landing page, by email, and on social media.

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Why You Need to Plan a Multichannel Fundraising Campaign

Ann Green's Nonprofit

Your fundraising campaign will be more successful if you use a combination of mail, email, social media, texts, and phone calls. Test all links in email messages, texts, and social media posts. October 30 Give your supporters a heads-up by email and social media. This is what I usually do. I highly recommend that.

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Improve Your Donor Engagement by Creating Some Great Stories

Ann Green's Nonprofit

Use them in your appeals, thank you letters, newsletters, updates, impact reports, website, blog, and other types of social media. You can also create a story calendar to help you consistently share stories throughout the year. If you use social media, you need to communicate several times a week. Short is key.

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Are You Following the Ask, Thank, Report, Repeat formula?

Ann Green's Nonprofit

These can be print, electronic, or a combination of both. You can and should also send frequent updates by email and social media. A communications calendar can help you with this. While you shouldn’t ask for a donation in a thank you letter, you can provide an update. You can also ask for a donation.

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