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Promoting your cause: Marketing strategies for your nonprofit’s fundraiser

GiveSmart

They're crucial for spreading the word and, when done well, can contribute to other long-term goals. Whether someone receives an email or text or reads your website, they should understand your organization's overall tone and your fundraising goals. Print and broadcast: Traditional media is still a useful marketing tool.

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Digital marketing Nowadays, people are becoming more and more focused on digital media. Digital marketing is more and more common because that’s where the people are.

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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media. Another thing I recommend: look at your calendar for the year. 20% can be promotional.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Display layered strategy: In addition to search, other paid media channels should be added to help expand your reach. Based on the goal of your campaigns, a variety of strategies can be used to create an integrated, layered, strategic approach. Remember, it’s not always about the ROI. Create a Google for Nonprofits account.