How The Salvation Army Uses Power BI to Boost Major Giving
Blackbaud
OCTOBER 8, 2024
By extending the power of its Blackbaud CRM platform with Power BI, the team now sees more focused information about their major giving prospects. Tim McCleary, CRM Director for The Salvation Army Southern Territory, said the organization’s 71 major and planned giving officers have portfolios assigned by geographic region across 15 states.
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