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Storytelling in the Digital Age: Lessons from the SOCAP12 Conference

Tech Soup

The theme of this year's conference is "Making Meaning Matter" with panels and discussions on community building and digital media. The example he used was the hero myth: an underdog starts from nothing, becomes educated or stronger by way of a mentor, and then saves the world.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

As your budget allows, layer in Paid Google Ads to get even better results. We recommend using an evergreen – or “always on” – annual campaign that’s the baseline of your display budget. I recommend using Google Grants as your initial base search strategy. We’ll discuss more about Google Ad Grants later in the article.