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How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Three Strategic Approaches: Shotgun, Rifle, Bazooka To help nonprofits of every size, expertise and budget, I outlined three strategic approaches for using content marketing for cause marketing. website, print magazine, database, etc.) They made their content more exciting and appealing to a younger, wider demographic.

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Up Close and Personal with Viken Mikaelian

Planned Giving

Viken Mikaelian is the CEO of PlannedGiving.com and Publisher of Giving Tomorrow Magazine. Interviewed by Karen Martin and Patrick O'Donnell, Editors, Giving Tomorrow Magazine. I’ve surveyed thousands of industry leaders, and their answers are always the same: lack of time and lack of budget. He may have been ahead of the curve.

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