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Promoting your cause: Marketing strategies for your nonprofit’s fundraiser

GiveSmart

JULY 2, 2024

Print and broadcast: Traditional media is still a useful marketing tool. Many donors appreciate direct mail or flyers, which stand out against the onslaught of digital media advertising. Online ads: Even if you have a smaller budget, you can likely use the Google Ad Grant program to create some online advertisements.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

JULY 21, 2022

As your budget allows, layer in Paid Google Ads to get even better results. We recommend using an evergreen – or “always on” – annual campaign that’s the baseline of your display budget. I recommend using Google Grants as your initial base search strategy. We’ll discuss more about Google Ad Grants later in the article.

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Fundraising Nonprofit Media Donation 59
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