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Promoting your cause: Marketing strategies for your nonprofit’s fundraiser

GiveSmart

Print and broadcast: Traditional media is still a useful marketing tool. Many donors appreciate direct mail or flyers, which stand out against the onslaught of digital media advertising. Online ads: Even if you have a smaller budget, you can likely use the Google Ad Grant program to create some online advertisements.

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Digital marketing Nowadays, people are becoming more and more focused on digital media. Digital marketing is more and more common because that’s where the people are.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

As your budget allows, layer in Paid Google Ads to get even better results. We recommend using an evergreen – or “always on” – annual campaign that’s the baseline of your display budget. On a printed or digital calendar for the month , plan when you’re going to post each type of post. Paid Google Ads.