Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle
Selfish Giving
JUNE 16, 2011
This is just one example of how causes and companies have to monitor every partnership to make sure it passes the “smell test – or in this case the taste test. Questionable programs – despite intentions – spread like a spilled mega jug on the internet and through social media networks. For Selfishgiving.com.
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