Think Like a Donor and Raise More Major Gifts
The Fundraiser Coach
FEBRUARY 2, 2025
One of the biggest challenges we face as major gift fundraisers is balancing two distinct ways of thinking: our internal, metrics-driven mindset versus the donor-focused approach that builds relationships. In the office, we're measured by revenue, the number of donors engaged, meetings booked, and Asks made (and successfully closed!).
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