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[BOOK REVIEW] Truly great fundraising needs a great organization … here’s how to create that

Future Fundraising Now

Shifts in demographics and psychographics? And thats why you should read this amazing new book. This book is based on decades of real-life experience: Incredible success where change allowed fundraising revenue to skyrocket. This book just may have the solution. Too much competition? Not enough attention?

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Lessons from MotivateMonday | Great Fundraising Organizations (and how to become one!)

Pamela Grow

Thats where this months Grow Report book drawing comes in. Know Your Donors: Fundraising isnt about data points or demographic segments. Clayton argues for patience and vision, reminding readers that fundraising is an investment, not a cost. Its about people. Organizations that know their donors as individuals build loyalty and trust.

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6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

Audiences can be categorized into different segments based on their demographic information and donation behavior. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience. The stories you tell in your report may vary based on which segment of your audience you’re talking to.

CRM 116
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Your instincts about fundraising lead you astray [COMMANDMENT 9]

Future Fundraising Now

Demographically (probably), psychographically (almost surely). It’s available in books, blogs, webinars, conferences and more. Trust knowledge, not instinct. It doesn’t matter how smart you are — your instinct about how fundraising should be is untrustworthy. Three main reasons for this: You are not your donor.

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Lessons from MotivateMonday | Great Fundraising Organizations (and how to become one!)

Pamela Grow

Thats where this months Grow Report book drawing comes in. Know Your Donors: Fundraising isnt about data points or demographic segments. Clayton argues for patience and vision, reminding readers that fundraising is an investment, not a cost. Its about people. Organizations that know their donors as individuals build loyalty and trust.

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Pizza Chain Uses Co-Marketing to Raise Funds for Causes

Selfish Giving

They chose a coupon book. I’ve been buying the coupon book for years! For example, with our co-marketing coupon books and pinups partners either had to pay to be included or sell the book/pinup in their stores. All the partners listed above are interested in Papa Gino’s family demographic.

Funding 79
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Add Productivity by Subtracting Distractions

DH Leonard Consulting & Grant Writing Services

You deserve to check out titillating celebrity news, bad TikTok dances, designer slime recipes (no judgment here), and book recommendations—all right there, literally at your fingertips, on your smartphones. In other words, I hardly represent the ideal demographic for TikTok, and I don’t avoid all social media. Don’t believe me?