Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

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Blackbaud

JANUARY 23, 2025

Driving Donations: Google Ads can direct potential donors to fundraising pages or showcase compelling stories that inspire generosity. Google Ad Grant Success Stories We helped Nakawe Project a wildlife conservation nonprofitoptimize their Google Ad spend with targeted search campaigns focused on raising awareness and driving donations.

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Blackbaud

OCTOBER 30, 2024

They’re vague, don’t explain the impact of the donation, and ask for an arbitrary amount of money. Real relationships: Making an ask for a donation immediately after meeting someone is like asking to borrow a car from someone you just met—there isn’t enough trust built to warrant the interaction.

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Candid

NOVEMBER 8, 2022

I was familiar with using data from Candid to evaluate a nonprofit as a prospective employee or when considering giving a donation—I love digging into a 990 ! from 2016–2018 and added a number of financial metrics to the spreadsheet. The post Does your nonprofit mission statement drive donations?

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Ann Green's Nonprofit

DECEMBER 5, 2023

Leverage these cost-effective strategies to shape your website into a powerful marketing tool: Create event and campaign landing pages: Dedicated landing pages can help you dive deep into the details of your upcoming events and spotlight why it’s worth your audience’s time to register, donate, or take another relevant action.

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Just Write Grants

NOVEMBER 19, 2024

In this blog post, we’ll explore key tactics and best practices for raising the most money in December, ensuring your organization ends the year on a high note. Highlight how donations can make a difference during this season of giving. Ensure your donation page is easy to navigate and mobile-friendly.

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Blackbaud

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

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Community Boost

OCTOBER 30, 2024

For more insights on how to build a strong community for your nonprofit, be sure to check out our Community-First Marketing blog. billion donated in the United States alone. Notably, 2022 also marked a milestone in digital giving, with online donations exceeding $1 billion for the first time ever. How Does Giving Tuesday Work?

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The Fundraising Coach

SEPTEMBER 19, 2022

Most nonprofits already have a dedicated website with donation pages, blog content, contact forms, testimonials, and other information about their cause. A well-designed website helps raise brand awareness, drive donations, and make connections with your supporters. . Why Are Website Data Metrics Important? Page Views.

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Blackbaud

JANUARY 28, 2025

Case in Point According to the 2023 M+RBenchmarks report, nonprofits that maintained consistent branding and simplified their donation pages saw marked improvements in conversion rates. Studies show that more than half of supporters want to know an organizations story before deciding whether to donate.

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amplifi

JANUARY 30, 2025

But you should look closely at how recently someone gave, how consistently they donate, how long theyve supported you, and how they engage with your nonprofit. At amplifi, we use the 12-month metric but feel free to choose what works best for your audience. This metric can be a little trickier to track. Engagement.

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Greater Giving

NOVEMBER 18, 2024

Between the holiday spirit, the push for tax-deductible donations, and people reflecting on how they can give back, it’s the perfect storm of generosity. What metrics will you track? Show how donations make a difference with real stories and photos. Highlight the impact of GivingTuesday donations and keep the energy high.

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Qgiv

JANUARY 8, 2025

Students can apply classroom knowledge in practical ways by handling money, calculating profits, and tracking donations. Everyone will jump at the chance to win a 50/50 prize or a basket of donated goods. Wishlists Donors love to give in-kind gifts because they know their donations will immediately impact your school.

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Blackbaud

JULY 31, 2024

What does the path to a $50 million donation look like? They are activists, donating professional services, fundraising, serving on boards, and organizing events. If you hope to secure a donation of $50 million or more from this kind of donor, it behooves you to give great thought as to what you would use it for.

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Qgiv

OCTOBER 17, 2024

Your nonprofit donation page is a crucial tool for gaining and keeping new donors for your organization. Online donating is far and away donors’ favorite method, with 63% of donors saying they prefer to give online with a credit or debit card. Learn how to set up a donation page with our preferred solution, Qgiv by Bloomerang.

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Tech Soup

NOVEMBER 14, 2014

One of the easiest ways to do that is through your organization's blog. How can you lead your audience back to your blog again and again for exclusive information, stories, and updates about the campaign? As the progress meter advances, each new milestone could unlock a new piece of exclusive content on the blog.

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Greater Giving

MARCH 27, 2025

Then, it has two CTAs: one for donation opportunities and another that highlights an online store and adoption program. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics. Promote initiatives and involvement opportunities.

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Ann Green's Nonprofit

OCTOBER 2, 2024

Participate in cross-blogging. Cross-blogging opportunities require your nonprofit to partner with similar organizations to write posts for their online blog audiences. Outline the mutual benefits of this opportunity—by writing posts for your nonprofit’s blog, your partners will also be able to reach a new audience.

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Qgiv

DECEMBER 13, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter? How do you write a fundraising letter?

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Qgiv

JANUARY 12, 2022

To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics. Social Media Metrics. Fundraising Event Metrics. Email Marketing Metrics.

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Tech Soup

JANUARY 28, 2014

We have ventured into setting up computer labs now, along with donations to education. Their work is straightforward: fix up donated computers and give them to needy children. He called Reaster and asked him to get it running again, so he could donate it. He got several and began refurbishing and donating them.

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Blackbaud

JUNE 21, 2024

Whether it’s GivingTuesday or the final day of a major fundraising campaign, texts are one of the best ways to spread the word about urgent calls for donations and attract attention to your time-sensitive campaign. In addition to these metrics, choose key performance indicators (KPIs) based on your unique goals.

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Greater Giving

DECEMBER 2, 2024

Their key responsibilities include: Developing donor appreciation strategies that fit your audience Creating marketing materials that encourage long-term donor engagement Tracking donor engagement metrics and identifying improvement areas They may also brainstorm additional ways for donors to contribute to your mission.

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Candid

JANUARY 19, 2022

Additionally, videos can be infused into other online marketing efforts, such as social media campaigns or blog posts. The donor journey is the steps your supporters take from initial awareness of your mission to donating. . Include the URL or a link to your online fundraising page and explain how donations make a difference.

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Fundly

JANUARY 20, 2025

Top Features of Fundly vs. GoFundMe Successful fundraising requires more than putting up a donation page and waiting for donations to come in. Encourage more donations by creating multiple giving levels with custom incentives. Access real-time data on campaign updates, page views, donations received, and other key metrics.

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Candid

MAY 22, 2024

The Q4 2023 Quarterly Fundraising Report , released in April, found significant year-over-year declines across all metrics for 2023, including the number of donors, total dollars raised, and retention rates. The post 5 takeaways from the Fundraising Effectiveness Project’s 2023 data appeared first on Candid Blog.

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Big Fundraising Ideas

DECEMBER 22, 2024

Blog Summary: Post-school fundraiser reviews are essential for ensuring long-term success and continuous improvement. Key practices include setting clear objectives, analyzing metrics, and celebrating successes to foster accountability andmorale. What Are the Best Practices for Conducting a Post-School Fundraiser Review?

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Get Fully Funded

DECEMBER 9, 2024

This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or otherwise support your cause. Use CTAs to encourage supporters to take actions that align with your goals, such as donating, volunteering, or joining your grassroots advocacy campaign. Thats where calls to action (CTAs) come in.

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Critical Fundraising

DECEMBER 13, 2022

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles from the previous month that have adopted a critical fundraising mode of thought. Evan Feinberg says the efficiency metrics used by ratings agencies such as Charity Navigator aren’t the right ones. True enough.

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Blackbaud

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

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Tech Soup

SEPTEMBER 2, 2022

You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies. This can help you to tailor your site and strategies towards potential volunteers and supporters, building awareness and growing donations.

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Blackbaud

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. And donors like it.

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CauseVox

SEPTEMBER 25, 2024

No matter how you approach this campaign, you can’t spend all of your time and effort on marketing and communications, fundraising events , and partnerships, and then hope people are able to find the donate button on the morning of December 3. So why make it hard when it can be easy?

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Candid

JANUARY 20, 2023

Become eligible for Apple Pay donations : If you are looking to give your supporters an additional way to donate to your mission, you are in luck. Become eligible for Apple Pay donations : If you are looking to give your supporters an additional way to donate to your mission, you are in luck.

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Big Fundraising Ideas

APRIL 22, 2025

Beyond Fundraising: Building Community Through SchoolEvents Blog Summary: School fundraising is more than just collecting donations-its an opportunity to bring together students, parents, teachers, and local businesses to create lasting memories and a sense of belonging. Donate the materials (e.g.,

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Candid

SEPTEMBER 28, 2022

You may auto-fill their names in the introduction, a donation amount in the thank-you letter, or the campaign they supported in the past for an impact story. through donation forms, event registrations, and surveys. Donation solicitations. Track the metrics for both your email campaigns and your ads.

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Blackbaud

MARCH 13, 2024

Have people changed the way they donate? They know how to fundraise, and their friends and families are used to receiving requests for donations. This metric is one to watch for the future. The post Insights from the 12th Annual Blackbaud Peer-to-Peer Fundraising Report first appeared on The ENGAGE Blog.

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