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5 CRM Tech Trends to Shape the Future of Your Enterprise Organization

Blackbaud

To make faster and more intelligent business decisions, close to 70% of organizations plan to continue or increase their investments in CRM technology in the coming year, according to Kate Leggett, Vice President and Principal Analyst at Forrester. She is a leading expert on CRM strategy, maturity, benchmarking, and return on investment.

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6 Best Practices for Increasing Engagement with Digital Impact Reports

Blackbaud

Audiences can be categorized into different segments based on their demographic information and donation behavior. Leverage CRM Data for Personalization By using data from your Customer Relationship Management (CRM) system, you can tailor your impact report to appeal to each of the audience segments you identify.

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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. A Digital Way Nonprofits Can Increase Support first appeared on The ENGAGE Blog by Blackbaud. Request a demo here to get started. The post What is Online Fundraising?

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How Data Can Improve Your Nonprofit’s Response Rates

Blackbaud

No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Male or female?

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What Are You Doing with Your Donor Data?

Greater Giving

That way, you can transform the masses of information stored in your CRM into insightful tidbits. Organize and segment your data in your CRM. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. Organize and Segment Your Data In Your CRM.

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Year End Giving: The Step-by-Step Guide For Nonprofits

GiveSmart

Step 1: Plan Your Year-End Giving Campaign Strategy Target Donor Demographics Segment communications to engage donors and reach new ones One of the most effective ways to break out of the noise is by creating segmentation in your communications. Different age groups respond to different messaging and on different platforms.

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The Status of Fundraising 2024: Global Research Highlights

Blackbaud

CRMs and Technology Ecosystems We then focused on the CRMs and technology ecosystems nonprofits have in place. Most participants shared that their nonprofit has a CRM solution. Attitudes towards CRMs are also similar across regions.

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