Corporate Partnerships & The Law: Contracts ??
Selfish Giving
FEBRUARY 29, 2020
automotive, restaurant, sports apparel, etc.). The charity’s name (and possibly also its logo and other trademarks) are included in the company’s advertising, and as such, the charity should grant a formal license to the company to use its trademarks in connection with the promotion. Exclusivity. 1) Trademark license/approvals.
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