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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and nonprofit fundraising. Is your nonprofit organization grant-ready?

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Have a Matching Gift? Maximize Its Potential with Automated Matching 

CauseVox

Progress bar with CauseVox automated matching And it’s not just about the money—CauseVox also displays impact metrics, so donors can see the tangible results of their gifts, like meals served, trees planted, or hours of service funded. Plus, when there is a match in place, these metrics automatically double!

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How to Use AI for the Right Ask (Without Being Creepy)

Blackbaud

In this article, we’ll explore the power in aligning AI technologies and methodologies by showing you how AI can support every stage of the ask, ultimately helping you raise more dollars for your organization, without being creepy. Now it’s our turn to make the ask—are you ready to take AI for a whirl?

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Demystifying Grant Attachments: A Complete Guide to Boost Your Funding Success

Millionaire Grant Lady

While it is important that organizations identify the right potential funders , create a compelling needs section, write a persuasive program description , and incorporate the necessary metrics, there is another very important step that can often get overlooked.

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Grant Writing Mistake Part 5: Constantly Changing Data

Millionaire Grant Lady

Read our article here about our 2023 successes. As we have worked with nonprofits, some of those nonprofits love to delve into data and constantly adjust goals and metrics, and other nonprofits need more guidance about how to structure their goals to be data-driven. Last year’s data is used for all this year’s applications.

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How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Center for Major Gifts

This article aims to show how nonprofits can leverage wealth screening, engagement metrics, and analytical tools to identify and qualify top prospects. Look at donation history, event attendance, volunteer hours, and online engagement metrics like email open rates and social media interactions.

Metrics 52
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Get ready for GivingTuesday with a cohesive digital campaign 

Candid

There’s a lot of pressure to get ready for this one day, and it can feel overwhelming. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. Our Knowledge Base Article can help you collect demographics about your organization. I know I have.