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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Fundraising and AI Nonprofit fundraising in an election year is especially tough. What can fundraisers do? 3 GivingTuesday strategies for year-end nonprofit fundraising by Celeste Flores and Samir Khan, GivingTuesday.

AI 52
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How to Use AI for the Right Ask (Without Being Creepy)

Blackbaud

We’ve all received cringe-worthy fundraising messages that just don’t feel quite human. Such subpar messages may be the reason that 63% of fundraisers feel uncomfortable using AI for personalized donor communications. Its value lies in solving complex, role-specific problems—like assisting a fundraiser in making the right ask.

AI 104
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Have a Matching Gift? Maximize Its Potential with Automated Matching 

CauseVox

Let’s dive into the benefits and see why it’s a must-have for your fundraising toolkit. Progress bar with CauseVox automated matching And it’s not just about the money—CauseVox also displays impact metrics, so donors can see the tangible results of their gifts, like meals served, trees planted, or hours of service funded.

IT 91
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Return on Mission: A Framework to Measure Success at Philanthropic Organizations

Blackbaud

Coffman stated in their GuideStar article : Theres no question that nonprofit organizations have an obligation to manage their finances responsibly. To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success, lets look at how return on investment (ROI) is calculated.

Metrics 111
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What Does Early Spring Mean for Nonprofit Communications Strategies?

Clairification

So, as I sat down to write today’s article, I thought about what you actually have within your power to do. So I took a deep breath, closed my eyes, and tried to pull together the various challenges I’ve seen nonprofit leaders, fundraisers, and marketers grapple with in the past year. And all throughout the coming months.

Nonprofit 291
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Must-Have Members of Your Nonprofit’s Fundraising Team

Greater Giving

7 Must-Have Members of Your Nonprofit’s Fundraising Team With a dedicated nonprofit fundraising team, you’ll execute more effective strategies, plan impactful events, and attain more funding for your mission. That’s where this guide comes in—we’ll discuss the must-have members of your nonprofit’s fundraising team.

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10 Essential KPIs for Measuring Fundraising Success

Joe Garecht Fundraising

It’s not enough to know that your fundraising strategies are successful. These insights can only be gained by calculating fundraising Key Performance Indicators (KPIs). This article will unpack 10 essential KPIs for measuring fundraising success. A steady stream of new donors is key to a sustainable fundraising strategy.