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10 Essential KPIs for Measuring Fundraising Success

Joe Garecht Fundraising

This article will unpack 10 essential KPIs for measuring fundraising success. Use these metrics to better understand your fundraising efforts, find areas for improvement, and create a more impactful fundraising strategy. #1: When calculating this metric, consider whether you want to track the second-time gifts of reactivated donors.

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How to Promote Matching Gifts to Your Audience: 4 Best Practices

CauseVox

With a match in place, 84% of donors say they’re more likely to give, and a staggering 1 in 3 say they would give a larger gift if matching is applied to their donation. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

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5 takeaways from the Fundraising Effectiveness Project’s 2023 data

Candid

The Q4 2023 Quarterly Fundraising Report , released in April, found significant year-over-year declines across all metrics for 2023, including the number of donors, total dollars raised, and retention rates. Here are five salient findings with implications for 2024 fundraising: 1. from the previous year. of total dollars raised.

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Online Fundraising Site: 10 Tips to Create A High-Performing Fundraising Website

CauseVox

Take a look at this article on 10 Powerful Nonprofit Videos that are sure to spark some ideas. It’s all about using the content you produce—like blog posts, photos, and testimonials—to attract attention, educate your audience, and encourage donations. To create an impact metric, think about what the impact is per donation unit.

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How to Use AI for the Right Ask (Without Being Creepy)

Blackbaud

They’re vague, don’t explain the impact of the donation, and ask for an arbitrary amount of money. In this article, we’ll explore the power in aligning AI technologies and methodologies by showing you how AI can support every stage of the ask, ultimately helping you raise more dollars for your organization, without being creepy.

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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green's Nonprofit

Leverage these cost-effective strategies to shape your website into a powerful marketing tool: Create event and campaign landing pages: Dedicated landing pages can help you dive deep into the details of your upcoming events and spotlight why it’s worth your audience’s time to register, donate, or take another relevant action.

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Convert the Next Wave of Rage Donors into Lifelong Supporters

Blackbaud

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

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