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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and nonprofit fundraising. nonprofit sector demographics by Kyoko Uchida, Candid.

AI 52
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“Our donors are different” — oh really?

Future Fundraising Now

Some organizations take it as an article of faith that their donors are different. At a level much deeper than their demographic and psychographic characteristics, all donors are human. Even unique. In some ways they’re right. But mostly they’re wrong. They share values (at least some values). They know and care about similar things.

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Hard and Fast Proof: The Quest for Demographic Data

Grant Professionals Association

Fortunately, at Census.gov, Narrative Profiles offer a terrific way to get critical demographic data for almost any geographic zone or community in just minutes, no database or spreadsheet expertise required! Fortunately, obtaining demographic data with Narrative Profiles is simple, effortless, and intuitive. What Is It?

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Grant Writing Mistake Part 5: Constantly Changing Data

Millionaire Grant Lady

Common questions in a grant proposal ask about the demographics of the people you serve, how many people you serve, or the impact of your programs. Read our article here about our 2023 successes. Provide demographics of constituents served up to this point of this fiscal year. All of these questions indicate a need for data.

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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

We’ve got all kinds of challenge ideas and more in our 200+ Fundraising Ideas article ! If you’re not sure how to segment your audience, consider using the following categories: New/recurring donors High/low donors Demographic or geographical location 5. Host a Gala or Virtual Gala Bring your community together with a Gala fundraiser.

Goals 101
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Looking back at five years of Candid’s demographic data collection 

Candid

Candid is the largest source of data about the demographics of nonprofit leaders, board members, and staff. Candid typically shares organizations’ “latest available” demographic data, i.e., their most recent submission. Just over half (52%) of nonprofits that have shared demographic information since 2019 have done so more than once.

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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

Blackbaud

In this article, we will cover online fundraising methods, tools, and some quick tips to get your nonprofit started! Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. How Do Organizations Collect Donations Online?