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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and nonprofit fundraising. What can fundraisers do? by Chris Maddocks, Blue State.

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Fundraising During COVID: What Nonprofits Should Plan For In 2021

CauseVox

Until upwards of 80% of people have either been vaccinated or contracted and recovered from COVID, any in-person events raise the risk of spreading the virus further. An article from the New York Times warns “Precautions remain especially important as new variants of the virus emerge.

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I Was a Fan of This Nonprofit. Then I Wasn't. What I Discovered When I Checked Up On Them

Selfish Giving

Then, in 2015, the Wall Street Journal published an article that unnerved me. WAA has taken steps to institute a Whistleblower's Policy to protect employees who may report illegal or dishonest business practices. This is important and powerful work and WAA became a big part of the speeches I delivered that year.

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The Overhead Solution: A New Nonprofit Pride Movement

Tech Soup

Ghaffari laid out a hypothetical situation: Imagine a homeless shelter funded through two contracts, one from HUD and the other from the City of San Francisco. The combination of the two contracts do not provide sufficient funding to carry out this program. Budgeting, fiscal policies, and internal control resources.

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Optimize Your Nonprofit Social Media Marketing Strategy

GrantNews

In this article, we’ll jump into how your nonprofit can craft a solid social media strategy and share tips to ensure its success. Facebook: Facebook is ideal for posting articles, ads, and news. Do You Have a Social Media Marketing Policy? If you don’t have a social media marketing policy, get one.

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Tips for using AI technology to do good—safely and ethically 

Candid

Here are some articles to help you get started. These articles explore the ethical considerations AI technology raises for the sector and ways to address them. In this article, co-authors Beth Kanter and Fine tell a cautionary tale of the limitations of chatbots. How should we think about using AI technology to do good?

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Is There An Inequality Tipping Point for Nonprofits?

Blue Avocado

From 2021 to 2022, according to a Nonprofit Times article, the number of people giving to nonprofits declined by an estimated 7.1 The largest percentage decline was the smallest donors, those who gave $100 or less,” the article notes. For these donors, the drop was a hefty 13 percent. But we need to prepare now.