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Nonprofit Google Ads 101: How to get the Google Ad Grant

Candid

Through the Google Ad Grant program, qualifying nonprofits can receive up to $10,000 per month in free advertising spend on the Google Search Network. This in-kind donation allows nonprofits to promote their brand, programs, volunteer opportunities, and fundraisers online using the Google Ads platform.

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Google Ad Grants for Nonprofits 102

Qgiv

Although the Google Ad Grant is an amazing tool for many nonprofits, there are a few limitations compared to a paid account that can be found in the Google Ad Grants Policy Compliance Guide. The Ad Grant Opportunity: For every $1,000 in FREE ad spend leveraged, nonprofits can receive approximately 500-1,000 new website visitors.

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Planning for Uncertainty: What Federally Funded Organizations Can Do Now and Be Prepared for Next

Blackbaud

Work with your fundraising team to bring in outstanding pledges. Where applicable, institute or review spending limits for purchase types. Why is this important If you relied heavily on government grants, its time to flex your diversification muscles. In addition to traditional fundraising , look for any opportunity for income.

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