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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Define your segmentation goals. Any strong strategy starts with goal-setting. between 2022 and 2023. Let’s get started!

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AI Can Be Your Most Powerful Tool for Growing Midlevel Giving

Blackbaud

Just as AI is revolutionizing the way major gift officers fundraise , AI is fast becoming a powerful tool for identifying and engaging the unfulfilled potential of donors in the middle of your database. This is where AI can help. Generative and predictive AI tools are built for this kind of work.

AI 102
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7 Signs Your Organization Is Ready for an Enterprise-Scale CRM

Blackbaud

While you may be aware on a general level that your CRM platform is becoming a headwind to your organization achieving its fundraising goals, the prospect of migrating vast amounts of data, retraining staff, and committing the money and resources required for a successful upgrade can make it tempting to say, Lets make do for another year.

CRM 103
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Is your nonprofit thinking about using ChatGPT? Your first step is to do no harm

Candid

In this article, we unpack the lessons learned from a nonprofit’s chatbot project to dispense mental health advice that went wrong, and how nonprofits can reduce the risks when adopting ChatGPT and other generative AI (Artificial Intelligence) technologies. The COVID-19 pandemic created a surge in hotline calls of over 100%.

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Grow Your Annual Fund with Targeted Appeals (It Works for Us!)

Blackbaud

Here’s how targeted appeals are working for us: Promoting matching gifts Focusing on a theme Experimenting with AI I am the Development Manager for After School Matters (ASM), a medium-large nonprofit that provides after-school programs for high school teenagers in Chicago. I suggest trying out AI for this.

Funding 103
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Fasten Your Seat Belts! 2025 Will Be a Bumpy Ride…Here’s Help!

Pamela Grow

Theres a scene where Neo discovers that most of the population is asleep in pods where they are being used like a battery by the sentient AI that put them there. of new donors are being retained year-to-date, and even repeat donor retention decreased by 4.6%. Far too many nonprofits welcomed AI as a means of getting out of writing.

AI 130
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4 Tips for Effective Wealth & Philanthropic Screening

Blackbaud

Enhance the Screening Process With AI Tools powered by artificial intelligence (AI) have permeated into daily life and nonprofit work. The best nonprofit AI strategies leverage both predictive and generative tools , as the former is used for data analysis and the latter creates original content based on that data.

AI 97