Sometimes, the Same Old Thing Is a Good Thing
Planned Giving
JUNE 11, 2024
and next thing you know, the nonprofit has a brand-new goal, or it’s rebranding; swapping out a slogan; or adopting the so-called latest and greatest thing ( like AI ). I’ve seen it over and over again in the nearly 30 years I’ve run PlannedGiving.com. Someone on the team declares “It’s time for a change!” Hey, Look—Shiny!
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