Forecasted Fundraising Trends for 2025
GiveSmart
JANUARY 23, 2025
AI is undoubtedly at the forefront of everyones minds, and donors want to understand their impact. It doesnt have to be overly complicated or have dozens of layers, but tailoring your marketing to groups, such as by donation level and/or frequency, interests, and demographics, will support your donor retention and stewardship efforts best.
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