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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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Future-proof your fundraising: 3 ways to thrive long-term

Ann Green's Nonprofit

However, as we’re constantly reminded, we’re living in unpredictable times—economic turbulence, heightened political and social tensions, the rise of AI, changing donor habits and preferences – the list goes on. What steps does your nonprofit currently take to steward and retain these donors?

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Research: Loyalty Requires More Than A Transaction

The NonProfit Times

Top areas for investment during the next 6 to12 months include m arketing 60%, personalization 37%, AI and machine learning 30%, and, engagement features 26%. population in terms of demographics, and the professionals surveyed included decision-makers at for-profit and nonprofit membership organizations.

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Enhance Your Donor Acquisition Plan With This Nonprofit Checklist

GiveSmart

Our data analytics tools help analyze donor behavior, identify trends, and personalize your outreach efforts to acquire and retain more donors. From easy-to-use retention rate tracking to AI-powered search to donor scoring insights, we are your partner in donor management.

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The Digital Fundraiser’s Guide to Google Analytics 4 (GA4)

NextAfter

Machine learning and AI-driven insights: GA4 leverages machine learning and artificial intelligence to provide automated insights and predictive analytics. Here you can retain the data as long as you need and analyze it using SQL. See demographics such as age and gender for your visitors. it’s not there.

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The Nonprofit Fundraiser’s Guide to Google Analytics 4 (GA4)

NextAfter

Machine learning and AI-driven insights: GA4 leverages machine learning and artificial intelligence to provide automated insights and predictive analytics. Here you can retain the data as long as you need and analyze it using SQL. See demographics such as age and gender for your visitors. it’s not there.

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12 School & Higher Ed Fundraising Platforms That Match Gifts

Double the Donation

Plus, they offer unique and impactful tools to help universities juggle prospect management, gift processing, reporting and analytics, constituent relations, donor bio/demographics, and more. Predictive analytics reporting using Salesforce Einstein and other AI-based platforms to provide fundraisers with smarter insights.