Who to Target with Your Planned Giving Program & Why
Blackbaud
NOVEMBER 18, 2024
Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. For ages 18-24, the average 2023 gift value of $28,346 increased to $34,789 in 2024. What Motivates Planned Giving?
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