Who to Target with Your Planned Giving Program & Why
Blackbaud
NOVEMBER 18, 2024
This form of fundraising provides predictable (and often unrestricted) future funding, strengthens relationships with loyal supporters, and builds powerful social proof among your community. For ages 18-24, the average 2023 gift value of $28,346 increased to $34,789 in 2024. What Motivates Planned Giving?
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