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What to know about U.S. nonprofit sector demographics 

Candid

What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.

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Who to Target with Your Planned Giving Program & Why

Blackbaud

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. For ages 18-24, the average 2023 gift value of $28,346 increased to $34,789 in 2024. What Motivates Planned Giving?

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The most read Candid insights articles in 2024: Fundraising, AI, and diversity 

Candid

As 2024 draws to a close, we wanted to share some of the most read articles we published this year. nonprofit sector demographics by Kyoko Uchida, Candid. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, Candids report The state of diversity in the U.S.

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Demand for nonprofit profiles spiked on GivingTuesday 

Candid

The 2024 Giving Season kicked into high gear with a robust start on December 3, with the GivingTuesday Data Commons reporting a record $3.6 Unique user traffic and Candid nonprofit profile views surged on GivingTuesday Before GivingTuesday 2024, Candid nonprofit profiles saw a robust daily average of 37,000 unique users.

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Top 2024 Nonprofit Trends

GrantNews

While not all of the trends are applicable to your organization, having a heads-up on the nonprofit trends for 2024 may give your organization the leg-up it needs to run a successful nonprofit for years to come. Demographics Targeted On Social Media Social media is a platform that some nonprofits and businesses have been hesitant to utilize.

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Top Nonprofit Trends For 2024

GrantNews

While not all of the trends are applicable to your organization, having a heads-up on the nonprofit trends for 2024 may give your organization the leg-up it needs to run a successful nonprofit for years to come. Demographics Targeted On Social Media Social media is a platform that some nonprofits and businesses have been hesitant to utilize.

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The Status of Fundraising 2024: Global Research Highlights

Blackbaud

These regional research reports delve into the evolving dynamics of nonprofit fundraising in each region and give a comprehensive view of the social impact community in 2024, helping nonprofits understand and benchmark their performance. Eager to learn more? Download each regional report for free to explore these findings in more detail.

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