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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

between 2022 and 2023. To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1%

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green's Nonprofit

decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Don’t limit your analysis to basic data points like demographic information or average gift size. If current trends continue, stewarding and retaining a loyal donor base will only become more important.

Ethics 286
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3 Ways to Enhance Donor Experiences with Digital Waivers

Ann Green's Nonprofit

By Logan Lewis In 2023, donor retention was down significantly from the previous year. The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences.

Retainer 173
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Closing racial wealth gaps with community land trusts 

Candid

To help close this racial wealth gap, my organization, Living Cities, has made increasing homeownership across demographic groups a top priority. In 2023, with funding from the Wells Fargo Foundation and the Citi Foundation, Living Cities awarded grants totaling $3.2 million to member cities to develop such initiatives.

Policy 98
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Research: Loyalty Requires More Than A Transaction

The NonProfit Times

population in terms of demographics, and the professionals surveyed included decision-makers at for-profit and nonprofit membership organizations. Top areas for investment during the next 6 to12 months include m arketing 60%, personalization 37%, AI and machine learning 30%, and, engagement features 26%.

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Maximizing Donations: The Impact of Payment Options on Nonprofit Donor Experience  

GiveSmart

For some organizations, Giving Tuesday 2023 saw 43% of gifts made using a digital wallet , a massive growth from digital wallet usage during Giving Tuesday in years past. public indicating trust in nonprofits in 2023, down 7% from 2020. Trust in charities has been on the decline , with only 52% of the U.S.

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GivingTuesday Best Practices & Ideas for Nonprofits [2024]

CauseVox

In 2023, GivingTuesday in the United States alone saw an astounding $3.1 Despite annual donations decreasing the 2023 CauseVox Giving Study found that individuals, especially the younger demographic, remain steadfast in their commitment to philanthropic endeavors.