Remove 2022 Remove CRM Remove Demographics
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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

between 2022 and 2023. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.

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How Data Can Improve Your Nonprofit’s Response Rates

Blackbaud

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?

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The Status of Fundraising 2024: Global Research Highlights

Blackbaud

Individuals in Canada ranked their nonprofit as the most digitally mature: The 2024 average score is lower in each region when compared to 2023 or 2022. CRMs and Technology Ecosystems We then focused on the CRMs and technology ecosystems nonprofits have in place. Most participants shared that their nonprofit has a CRM solution.

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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. Use the donor data in your nonprofit’s constituent relationship management system (CRM) to segment donors into groups based on shared characteristics and preferences. Foster face-to-face connections when possible.

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How to Craft Your Annual Nonprofit Development Plan

CauseVox

Move beyond basic demographics to understand motivations, interests, and communication preferences. For instance, if your organization had 1,000 donors in 2022 and, after implementing your annual development plan in 2023, 800 of those donors continued their support, your donor retention rate would be 80%.