Two years later: how our fundraising strategy changed overnightÂ
Candid
APRIL 19, 2022
Fueled by passion for our mission, she made lists of the most likely supporters and then got to work, sending out 300 letters of intent (LOIs) to potential funders in New York with an interest in horses. They generously decided to make a $125,000 donation (representing approximately 20% of our yearly budget).
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